These fonts have been installed on all DoIT- and AIMS-supported computers. They are available in many weights and styles, such as Light, Regular, Italic and Bold.
What does this mean for you?
- You may have already noticed many UW-Madison website fonts have changed to Red Hat.
- Over time, you will see FP&M print and digital pieces switch to Red Hat. (Old videos and archived documents will not change.)
- If you are working on a presentation or document with Marketing & Communications, you may see Red Hat used more often, in addition to default fonts that are available on every computer, even non-UW computers (e.g., Arial).
- You do not need to use Red Hat instead of normal text fonts you regularly use (e.g., Arial, Calibri, Times).
- If you have any external-facing and/or customer documents that you manage that use Verlag, Vitesse, Lato or Friz Quadrata in the copy or text portions (not a graphic or logo), please consider updating your fonts:
- Red Hat Display is recommended for headlines, subheads and other large sizes.
- Red Hat Text is recommended for smaller text size, such as copy or paragraph text.
- Crimson Pro is a secondary font that can be used for longer text in small size, but only in print pieces (not on websites).
- For translated materials, please use Noto Serif Simplified Chinese (Chinese), Eczar (Nepali), and Jomolhari (Tibetan). Red Hat can be used for Spanish and Hmong text.
- See the fonts and learn more at University Marketing’s Typography Overview and Downloads resource.
- Learn about why UW-Madison transitioned to new fonts.
- If you are not sure when to use Red Hat Display, Red Hat Text, or another font, please contact FP&M Marketing and Communications at email@example.com.